Tag Archives: strategy

Reframing the Concept of Selling

CustomerCentric Selling is strongly based on the idea of reframing the concept of selling. What does this mean?

On Sales and Corporate Strategy

Why don’t your sales organisation and corporate strategy speak the same language? Strategy Looks Great (on Paper) I’ve met with lots of companies with great looking strategies. When talking to senior executives they never forget to highlight the hours and money they’ve spent with top consulting companies to help them to put together the strategy […]