Tag Archives: sales and marketing alignment

Why Can’t They Just Get Along? (Sales and Marketing, That Is.)

Why is it that, as a rule, Marketing and Sales work together so poorly? It should be clear that when two teams both work so intensively¬† with potential customers, their work should be highly coordinated. Nevertheless, this all too seldom is the case. The Degrees of Separation Philip Kotler, Neil Rackham and Suj Krishnaswamy, in […]