Tag Archives: social media

Salesforce Makes a Big Move into Social Media

Salesforce, the leader in cloud CRM, announced recently the acquisition of Radian6, a social media monitoring company. Radian6 monitors hundreds of millions of conversations every day across Facebook, Twitter, YouTube, blogs and online communities, delivering real-time information. What does this mean in practical terms? In my opinion this means that social media will eventually become […]

Social Media Basics for Salespeople

A lot of your salespeople might not be into social media. The more experienced “old school” sellers simply might not have understood the value of social media in business. The might think that social media equals Facebook and minute-by-minute updates of someone’s mundane personal life. Or they might not be technology-savvy enough to master all […]