Tag Archives: buying process

Good Buying Experience Makes More Loyal Customers

What makes a customer buy from your company again and again? Is it your company’s reputation and brand, the excellence of your products and services or unbeatable value-to-price ratio? Or something altogether different? What Is Your Experience? A recent survey to about 2400 companies found that the above mentioned factors do have a significant impact. […]

How Does Blogging Help Your Company Sell Complex Solutions?

There‚Äôs no excuse for a company these days not to have a blog. – Matt Cutts, Google Blogging and Social Media Are Spreading As seen on the chart (click the chart to view a larger picture) below published by MarketingSherpa, 69 % of interviewed B2B companies are increasing their budget for social media marketing tactics. […]

Will Sellers Become Obsolete?

Customers Know How to Buy Are product sellers needed any longer, if the buyers already know everything about their products? Recent findings indicate that purchasing organizations tie the vendors to their buying process considerably later than in the past. Indeed, the Internet is bursting with information, available both for buyers to research and for competitors […]