Category Archives: Marketing
Social Media Basics for Salespeople
A lot of your salespeople might not be into social media. The more experienced “old school” sellers simply might not have understood the value of social media in business. The might think that social media equals Facebook and minute-by-minute updates of someone’s mundane personal life. Or they might not be technology-savvy enough to master all […]
Why Can’t They Just Get Along? (Sales and Marketing, That Is.)
Why is it that, as a rule, Marketing and Sales work together so poorly? It should be clear that when two teams both work so intensively with potential customers, their work should be highly coordinated. Nevertheless, this all too seldom is the case. The Degrees of Separation Philip Kotler, Neil Rackham and Suj Krishnaswamy, in […]