Category Archives: Marketing

Social Media Basics for Salespeople

A lot of your salespeople might not be into social media. The more experienced “old school” sellers simply might not have understood the value of social media in business. The might think that social media equals Facebook and minute-by-minute updates of someone’s mundane personal life. Or they might not be technology-savvy enough to master all […]

How Does Blogging Help Your Company Sell Complex Solutions?

There’s no excuse for a company these days not to have a blog. – Matt Cutts, Google Blogging and Social Media Are Spreading As seen on the chart (click the chart to view a larger picture) below published by MarketingSherpa, 69 % of interviewed B2B companies are increasing their budget for social media marketing tactics. […]

Why Can’t They Just Get Along? (Sales and Marketing, That Is.)

Why is it that, as a rule, Marketing and Sales work together so poorly? It should be clear that when two teams both work so intensively  with potential customers, their work should be highly coordinated. Nevertheless, this all too seldom is the case. The Degrees of Separation Philip Kotler, Neil Rackham and Suj Krishnaswamy, in […]